In Americus, Georgia, we met with Tripp Pomeroy and Bill Harris, who are partners in Cafe Campesino. This is an organic, fair trade coffee cooperative that stretches from “the Yukon to Florida.” Mr. Pomeroy said his cooperative is way more than just about “a few more cents a pound” for coffee beans. It is about promoting fair wages, cooperative work places, consumer education, environmental sustainability, respect for cultural identity… Mr. Harris said their co-op is about networking like-minded roasters who believe strongly in helping promote all the latter. And the Cafe Campesino, for instance, is currently teaming with Catholic Relief Services to promote more fair trade education in the churches across America… Mr. Pomeroy and Mr. Harris have just returned from the Pangoa area of Peru where they toured one of their more well-oiled farmer’s co-ops, that is not only making great strides in growing and selling, but in improving housing, village infra-structure in general , water quality, environmental stewardship… Note: Several years ago, I interviewed a representative from the Atkin Institute, which is headquartered in Michigan. He said the Institute regularly brings together business people, clergy, ethics professors… to discuss how to “rise above the logic of the Market.” Translated: How do we rise above ‘business is business?’ These men in Americus seem to have figured out a way of, not only doing this, but, in some measure, helping bring a more equal distribution of resources and quality of life to the world.